Summer’s Favorite Treat: Saltwater Taffy

Cooked in large kettles, spun on “Taffy Pull” machines and available in an endless array of colorful flavors, saltwater taffy is a melt-in-your-mouth treat that screams summer. But why is it that this popular confection is only available once per year?

Anyone who grew up along the Atlantic Coast of southeastern New England and New Jersey knows why. This chewy, gooey candy is a traditional staple on the boardwalks along the ocean during the busy summer season. And for those of us feeling some childhood nostalgia, there is just no better time to eat it than when the sun is shining and you can feel the ocean breeze on your face!

Although the name saltwater taffy is a bit misleading (the sweet confection is actually not made with salt water), its roots do reach deep into the Atlantic Ocean. According to most stories, the taffy got its name when New Jersey shop owner David Bradley faced unexpected flooding in the late 1800s. All of his taffy stock was soaked in salty, ocean brine when a young girl came in looking to purchase some. He jokingly offered her a bite of his “salt water taffy” and the name just stuck!

In typical Atlantic Coast tradition, Hilliards Chocolates has saltwater taffy back in stock for the summer season. A couple of our favorite flavors are Molasses-Peanut Butter and Sour Chews. You can pick up this delicious taffy at the shop nearest you or by calling us at 1-800-286-8533 to place your order.