Get your crunch on!

Almond Toffee Crunch

Almond Toffee Crunch

Making Almond Toffee Crunch

In 1981 when Judy and Charlie bought the Hilliards business from Judy’s family (“Hilliard” is Judy’s maiden name) they knew it was going to take more than fresh paint to rejuvenate the business.  They wanted to remind people why they loved Hilliards candy so much! So that very first year, they initiated monthly sales by choosing a Hilliards homemade favorite to put on sale for each month of the year.  Some of the confections chosen included Peanut Brittle, Pecan Rolls, Fudge, and of course Almond Toffee Crunch (formerly known as Buttercrunch).  For several years, Hilliards had a sale each month of the year, but the two months that people went most crazy for was the July Fudge Sale, and the August Almond Toffee Crunch Sale, which are traditionally honored to this day.

At that time in 1981, this toffee creation was called Buttercrunch named after the delicious buttery smooth flavor of the toffee.  However, when customers came looking for it, they could never remember the name or how to describe it.  When brainstorming a new name for Buttercrunch, Judy and Charlie recognized that “toffee” is a highly recognizable term which is widely known outside of New England, and “crunch” kept with the familiarity of Buttercrunch.  But one of the key ingredients often overlooked, is the almonds, broken up and mixed into the toffee, and also ground finely and into small pieces to coat the outside layer of dark chocolate. Thus, today we call it “Almond Toffee Crunch” or to Hilliards employees “ATC”. If you go to any of our 3 locations and ask for ATC, we will know exactly what you’re talking about!

Oh, and for you milk chocolate lovers, don’t you worry!  We have a treat just for you which we still refer to as “Buttercrunch”.  With the same great toffee, we make a bite size piece coated in milk chocolate and sprinkled with almonds just for you! On a sugar restricted diet? We have something for you! We offer a milk chocolate sugar free alternative – yummy!

Milk Chocolate Buttercrunch

Milk Chocolate Buttercrunch

So what are you waiting for? Come on in and get your crunch on!  Until the end of August we are offering our regular size 7.5 oz bag of ATC for only $7.95.  (Buttercrunch and Sugar Free Buttercrunch excluded).